A nationally recognized higher education institution was looking to expand its presence in the online learning space. The Cicero Group used focus groups and a nationally representative sample of current and prospective students to develop a content distribution strategy aimed at pleasing the largest majority of student segments. Segmentation results led to a recommendation to customize learning environments (what type of information was presented, when it was presented, and how the student was asked to interact) for specific student segments. The strategy was undertaken for the institution’s largest online program and will subsequently be added to additional programs as the model is further tested.
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