Cicero’s client, a for-profit, private nursing college, sought Cicero’s assistance to navigate an aggressive expansion plan, which will double or even triple the number of campuses in major cities across the US. Cicero has provided actionable, data-driven insights in three key ways.
Cicero performed an initial scan of the fifty most populated metropolitan areas in the US. The scan identified key metrics including, market saturation, price sensitivity, and growth potential. This initial study has served as the benchmark for identifying candidate cities for expansion.
For each candidate city, Cicero has performed a deep dive study to asses each city’s potential for success. For these market entry studies, Cicero recruits and moderates focus groups with participants from the client’s target demographic. Cicero supplements the focus group findings with mystery shopping and thorough secondary research. Each market entry study provides actionable recommendations for the client’s strategy in the candidate city.
The client has also contacted Cicero to revisit existing, struggling markets. In market revisit studies, Cicero moderates focus groups and conducts in-depth interviews to identify and understand the leading causes of the campus’s poor performance. Cicero then derives actionable solutions from the study’s findings.