To better understand attitudes toward various new products, designs and features, Cicero conducted online and telephone studies to determine the manner in which people were currently utilizing the client’s products, what they would like in the future, and their assessment of several new product designs. Based on the findings, Cicero made recommendations surrounding what features should be included and the estimated price-points it could garner for each of the new products and respective features.
Insights & Publications
Cicero Institute is our center for sharing knowledge, research, and thought leadership. Cicero Institute publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.