A multinational computer software and services company asked cicero to research, conceptualize, design, and write an advertorial spread for a trade periodical. This advertorial promoted the flexibility and security of transforming a company’s platform to open source. To target company decision makers, Cicero also designed sales packets, and direct mail pieces.
Through in-depth interviews, surveys, and focus groups, Cicero developed a new sales and marketing strategy for its client to significantly augment sales in the federal, state, and local government sectors. Based on the strategy, Cicero developed sales kits and trainings for the client’s government sales team.